The initiative

Under the overarching umbrella of Future Hamburg, Hamburg Marketing Gesellschaft – in cooperation with Hamburg Invest and the Ministry for Economics and Innovation – has launched an initiative to attract new talent to Hamburg, a top city for jobs and careers. The My Kind of Future campaign is part of this.

The content

My Kind of Future wants to show that ‘Hamburg as a total package’ is unique: on the one hand, through career prospects in the fields of renewable energies and future technologies; on the other hand, through the outstanding quality of life comprising Hanseatic values such as cosmopolitanism, tolerance and freedom, unique selling points such as maritime flair, green city, gateway to the world and a unique range of cultural, sports and leisure activities – all this makes Hamburg the ideal new home. 

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